Mobile App Development - Why A Growing Number Of Businesses Are Having Apps Developed

20/04/2012 15:28

 

This day and age, mobile phones are a popular aspect of everyone's everyday life. They're not just a way to interact with the world around you, but they are also a source of entertainment. Companies have even discovered mobile phones are in fact an excellent way to advertise their businesses to help them to become more profitable. Smartphones including the iPhone and Android phones enable you to download apps from the iTunes store and the Android Market. With this in mind, plenty of companies are having apps created. 
 
Because so many individuals use their phones for connecting with their family and friends through social networking apps including Twitter and Facebook, companies are taking the exact same approach to keep in touch with their staff members and customers. It doesn't just help to make their job a lot easier, but it also helps their workers keep up with what's going on at work.
 
The Emergence Of Mobile Web Sites Leads To Mobile App Development
When Smartphones were first introduced to the public many businesses began to set up mobile web sites in order to allow individuals to have better access to their sites. The key to a mobile website is to allow consumers to get around the web site using a smaller screen, without too much hassle. Since the beginning of mobile sites, companies have also started to build mobile applications to assist them with their business requirements.
 
Why Should Companies Use Apps?
There are a variety of reasons why businesses are focusing on mobile applications and mobile web sites to enable them to showcase their business. Firstly, a lot of individuals like the opportunity to handle their day to day activities and projects from their mobile device. For instance, lots of financial institutions are now offering mobile banking applications. This enables people to control their bank accounts directly from their smartphone. They will be able to look at their balances, pay bills, as well as make money transfers with their Smart phone. If you consider this, whenever somebody is deciding upon a particular bank to do business with- it would seem that those which offer mobile banking might be the better choice. 
 
Using Employee Based Mobile Apps
Another excellent reason for businesses to develop applications for smart phones is for their staff. A large number of companies benefit from these types of applications to help keep their workers up to date with new company guidelines and projects. Many applications can not only assist in improving the efficiency of workers, but can in addition help the management teams keep things well-organised. Mobile apps can also be used to help organise scheduling. 
 
Businesses also have the option of creating their own applications store, just like the Apple App Store or Android Market. This lets them to deliver the apps which have been developed for their organisation to their employee's mobile devices automatically. Apps within most of these platforms are generally used only for a particular organisation. This not only adds a competitive edge to the business, it may also help to lower the staff turnover within the company.
 
Bring Your Own Device Advantages
There is a degree of inconvenience for some people who have to carry around a couple of mobile phones - for company and personal use. That is why many organisations allow their employees to bring their own mobile devices. This enables them to get the same benefits from company specific apps, but get them delivered to their personal mobile device rather than being forced to have two mobile phones.
 
Developing Business Oriented Mobile Applications
The  process of developing business oriented mobile applications is not a challenging process. The fact is, the majority of people that happen to be within the IT field possess some understanding of mobile application development. Also, there are various training that can be used by beginners. Some companies would prefer to not bog down their IT professionals with app development, and so will employ app developers UK to build the applications that they need for their specific organisation. As you can tell, the use of mobile phone applications for business can definitely provide a great benefit to all sorts of businesses.